So, from now until roughly the end of summer, you can get a pair either via Facebook, or by submitting your email on GC's website. "But, if we can deliver them product they love, our hope is that they’ll continue to be customers and the investment will pay off." "If they don’t love our leggings, they’ll move on," she tells us. The only risk they saw was failing to deliver on this, she notes, but figured that their own high expectations of their brand aligned with that of their core consumer. With a small team and the financial help of a startup studio, they set out to make this campaign happen. "We know that if we can just get somebody into a pair of our leggings, and let them know and experience firsthand what we stand for - they'll fall in love," Dinh says. That's right, the people behind Girlfriend Collective just hope that you'll leave them some positive feedback in good faith - and they're so confident in their product, that they're willing to gamble with freebies. "Instead of going the status quo and giving more money over to the advertising companies, we decided to spend that money giving leggings to our customers and asking them to spread the word for us." "We decided that same philosophy should extend into our marketing," Ellie Dinh, who started the company with her husband, Quang, told Refinery29 via email. The obvious ones: No, it's not a scam all the brand hopes to get is your good word. Right off the bat, though, many of them were answered by Girlfriend Collective's very thorough FAQ page.
GIRLFRIEND COLLECTIVE LEGGINGS FREE
Ethically made, sustainable leggings, free of charge, with no strings attached (except for a shipping charge)? Really? Obviously, we had a million follow-up questions.
And right now, it's giving out the leggings for free.
The fabrics are eco-friendly - each pair of leggings is made from 25 recycled water bottles. Firstly, the pants are made in a factory in Vietnam with certified fair trade, socially responsible practices. There's a few things you need to know about Girlfriend Collective, a new startup based in Seattle that's been getting a lot of buzz, despite selling only one product: leggings. This story was originally published on May 20, 2016. So get 'em while they're hot - or, well, free. "We’re realizing there’s still a lot of demand for this promotion, and we want to make it accessible to as many ladies as we can," Dinh says. That put us a few weeks behind schedule, as we wanted to make sure everything was just right." However, the brand is catching up to speed and expects to send out a new shipment of leggings every week moving forward to those who have signed up so far.ĭinh originally planned to launch Girlfriend Collective's e-commerce mid-fall, but she tells us that that's likely going to be pushed back.The good news, though? Its free-leggings promo will be extended for a bit longer. "Recycled yarn needs a little extra TLC at high volume, which is something we’re learning through this process.
GIRLFRIEND COLLECTIVE LEGGINGS UPDATE
The promotion is still going on, and while those who originally signed up have been waiting patiently for their gratis product, Girlfriend Collective is sharing a pretty exciting update on Instagram today: Its first shipments of leggings is about to be mailed out.Īs for why the rollout took so long? "We initially had a few delays with our fabric," Ellie Dinh, the brand's cofounder, wrote to Refinery29 from Vietnam, where she's currently visiting Girlfriend Collective's factory in Hanoi. Update, July 22, 2016: Earlier this year, Girlfriend Collective piqued our interest with its almost-too-good-to-be-true promise of leggings that are ethically made, sustainably sourced, and, most importantly, free of charge (except for the cost of shipping). You still have the chance to grab a pair until the end of Friday, February 3. Update, February 1, 2017:Girlfriend Collective has just announced that their free leggings promotion will be ending this week. And, guess what: They're actually pretty damn good. After months of Facebook ads and wondering, we finally (finally!) got our hands on Girlfriend Collective's too-good-to-be-true leggings.